The end of Napa and Bordeaux
8 min readJul 8, 2019
Two regions that are synonymous with big, bold, heavy wines are losing their relevancy amongst a younger wine audience. As that audience grows in stature, knowledge, and buying power these wines could lose their place amongst the upper echelons of wine society.
Changing winds
Bordeaux was not always considered one of the greatest wine regions in the world, and Napa’s prestigious reputation is still new in the grand book of wine history. It was not until 18th century that Bordeaux became sought after. Given its location wrapped around an estuary…