Over Curating is Hurting Small Wineries
To many a wine buyer, curation was a silver bullet for navigating the wine aisles. We like to believe that a similar minded philosophy in its broadest possible sense will help us feel secure in our choices. With a product as complex and complicated as wine, a carefully curated selection is music to the ears of an eager wine consumer. But this is not the case for the thousands of wineries around the world who are competing for limited shelf space and spots on wine lists. Thanks to the power of large distributors with massive books and large wine corporations with a myriad of brands, the…